What kind of media institution might distribute your media product and why?
The type of media institution that would distribute my media product would be a magazine/online publisher such 'imagine publishing' this is one the leading magazine publishers in the UK that own a variety of different magazines and smaller publishing companies. Another publishing company that is very big within the UK is IPC media, who own and publish more than 60 well known media brands. Although there my be online publishers that would be interested in publishing this magazine. The reason they would publish my magazine would be to extent their empire of ownership, in other words to say they own another magazine which will make them gain more profit from more and more people buying a magazine that they own. If they choose to buy a magazine and it becomes popular, not only will it make the company much more profit but it would significantly raise their popularity leading to more publishing deals and once again more profit, they would only choose to publish my magazine if they knew it would be successful.
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